Square / Brand Campaign

Studio: Buck

I led the development of Square’s latest Australian campaign, spanning TV, social, digital, static, and OOH

Development

Prior to the final, live action–led creative approach, a more graphic direction was explored but ultimately set aside in favour of a more human, cinematic execution.

Credits:

ECD:

ACD:

Producer:

Head of Production:

Line Producer:

Brand Strategist:

‍

Gareth O'Brien

Luke Saunders

Holly Dyroff

Trish Rigby

‍
Fiona Pakes

Nigel Malone

Copywriting:

Storyboarding:

Design:

2D Animation/VFX:

Nigel Malone
Victoria O'Brien

Luke Saunders
Malisa Perona
Scarlett Starling

Lara Lee
Luke Saunders
Malisa Perona
Max Wanniaratchy
Scarlett Starling

Aleksander Saharovsky
Heather Galvin
Sam Van Ingen
Soren Dyne