Nike White Hot

Studio: Buck

We created a series of hyper-real 3D stings to show off a collection of Nike's shoes. They were displayed in all of their glory in Nike's flagship store in Shanghai.

Design Process.

Before bringing these ideas into 3D, we needed to conceptualise the narrative for each shoe. I helped storyboard and design key frames to help provide a crystal clear template for the Cinema 4D artists to work from.

Credits:

ECD:

EP:

ACD:

Art director:

Designers:

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Gareth O'brien

Erica Ford

Lucas Brooking

Luke Saunders

Lucas Brooking
Luke Saunders
Lara Lee
Will Pietsch
Sam Scopolliti
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Animators:

Chris Phillips
Necj Polovsak
Jordi Pages
Tim Clapham
David Porte Beckefeld
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