Hits Different / Australian Open

Studio: Buck

We helped rebrand the Australian Open, refreshing it with a fun and playful new image. A mixed media approach blended with live action footage to create exciting vignettes, capturing the personality of the players and the action of the sport.

Credits:

ECD:

EP:

Creative Director:

ACD:

Senior Producer:

Producer:

‍

Gareth O'Brien

Erica Ford

Luke Saunders

Salvatore Scopelliti
‍

Jordan Howes

Chelsea Nieper

Storyboard:

Design:

2D Animation:

Editor:

Scarlett Starling
Salvatore Scopelliti
Kane Rowlingson

Scarlett Starling
Salvatore Scopelliti
Kane Rowlingson
Luke Saunders
Max Wanniaratchy
Sam Van Ingen

Salvatore Scopelliti
Kane Rowlingson
Max Wanniaratchy
Sam Van Ingen
Brian Neong San
Derek Lau

Derek Lau